Back Linking
For those who do not know what back linking is, back linking is having other sites link to your site, and it is probably the best way to get high ranking. Back linking is one of the strategies for SEO, or Search Engine Optimization, and it’s considered essential by most experts to build your site’s reputation. In other words having other sites linking to your site is like having people shouting about your site, saying go there, because there you will find what you are looking for. Backlinks seem to be considered very important by the search engines.
Google seems to give PR according to the amount and quality of links back to your site. I said amount and quality, amount is self explanatory the more linked a website is, the better, but the quality I think is as important as the amount. You want back links from sites that relate to yours. And the more important the sites linking to yours are, the better it is. What you should aim for is high rank or authority website, this seems a difficult task but it’s not, there are ways it can be achieved, and if done properly it can bring a lot of traffic to your website.
Back links are valuable resources that contribute to your sites popularity. One way links, or sites that link to you without you linking back to them are the most valuable, but this can be quite expensive, as these sites normally charge for doing that. Another way is the reciprocal links, when they link to you and you link back to them, these are quite easy to get, as any site needs links, and if your site is a good one I don’t see any problem getting back links, the major problem is the hard work, because you got to contact the site’s owner, and ask them, many will probably say no, but you will find many that will agree.
There are many places where website owners go to find these reciprocal links, some are free and some you pay a fee. The free ones are normally manual, you got to do the work yourself of putting the link in your site and then asking the other site to link back to you, this is normally done via email, the paid ones normally provide software that helps you speed up the process.
Another way to build back links is to write articles and publish them in the article directories. Writing articles can be a very good way, because the links become one way links, and they can bring a lot of traffic, if they are good articles of course. To be valuable an article must have unique content, not an article which is around another thousand or so of websites. And to achieve that you must either write the article yourself, if you know what to write about, or get someone else to do it. If you have some good articles you can obtains quite a few back links, because when you submit those articles to the directories, some other web master will pick them up and publish them on their websites or blogs, this is great for you. Be careful though, submitting articles to the article directories can be tricky, you could be spreading duplicate content. You should submit variation of your original article.
There are places, like elance.com, where you can hire a ghost writer. These places are like auctions, you say how many articles you need on a subject and professional writers will bid for your business. What ever way you follow in finding links, never go for FFA or link Farms, these are considered SPAM by the search engines, and so should you, if you care about your website.
I hope this article will improve your back linking strategy in some way, and thanks for reading this.
