SEO Linking Strategies
SEO linking strategies for search engine optimization. A search engine takes into consideration the links they find in other website pointing to your site. There are three types of back links: One way , Reciprocal and Multi site.
One way links is the best strategy and the most difficult to obtain. You can get one way links from web directories. Some directories put a link to your website without requiring a back link, some charge and some don’t, the directories with a good PR normally charge a fee, but there are some that don’t. I use both, free and paid the paid ones return a lot more than you paid for. Sometimes it’s worth the few dollars you spend, many of them do give you something different that you don’t get for free, like special position for a certain amount of time or some kind of editorial.
Among the free directories Dmoz is the most important, and if you manage to get their link, it is well worth the effort, apparently Google considers them very important, these are rumors, because nobody knows what Google is up to for sure, but I think it is true, because spiders after all are only robots, they can’t really judge from a human point of view what’s relevant content or not, and Dmoz is a human edited directory and that is probably why Google takes them into consideration. A good tip for getting listed with Dmoz is not to put any adverts or affiliate programs on your site.
Another way of creating one way links is by writing articles and submitting them to article directories. If the articles get published, they can spread around quite well because many web masters and bloggers will pick them up and put them in their site, giving you free back links.
Reciprocal linking, contrary to what you might have read somewhere else is not a bad idea at all, if done wisely and that means slowly and considering relevant links, can work very well, the majority of them should be from sites relevant to yours, that means not links from link farms that in a few days can give you thousands of links from sites that have got nothing to do with yours, and they were built only for link building in the first place. Avoid them, they will not only waist your time, but they could jeopardize the good work that you are going to build a strategic linking structure. If you spend some time to analyze some sites related to yours and take a little care to get relevant websites, this can pay a lot back in the future. There are some good places where you can get good reciprocal links where other site owners are waiting for you to ask.
Multi site linking, is the latest trick, but how long is it going to last before the search engines find out? Multi site linking is when you got two sites: Site A and site B, and from site A you link to someone site B and someone site A links to your site B and so on, in this way it’s quite difficult for the search engines to realize what’s going on, but in the end you end up with the same amount of links going out from your site and even if they are not directly going to the site that links to yours they are going out anyway. I personally don’t think it’s worth the effort, you are trying to be clever with people like the search engines which their job is to stay on top of the tricks, and they got the money and the tools to do so. This might not be called black hat strategy but I don’t think it s very far off. To be honest pays off in the end.
