Search Engine Optimization
New Search Engine Optimization strategy gets excellent positioning in the search results. You probably agree with me that search engine optimization is not about getting indexed by the search engines, but to be on the first page, the second is still a good achievement and so is the third but after that, forget it.
What you really want is to get the number one position, also this is not very easy, it is not impossible either. And the stronger the competition the harder it is. The quality of the websites that compete with the keywords you are trying to dominate, is of course very important, for some keywords you might be competing with people like the Wikipedia, Government or University sites, in this case I can tell you that to get to number one is not an easy task, but even being number 10 is a great achievement in these searches. If you have been using the internet for a while you have probably relized that the searches are not just a Finder database quiry, but there is a lot more than that, many things are taken into consideration for the Listings of a webpage and ranking it.
The good news is that the authority sites that I mentioned above are not on every searching, and they are not always number one either, but still a very strong competition. But at the same time you probably searched a lot of keywords dominated by sites that are not optimized at all, and if you build a website that delivers values for the visitors, and you do it in a way that the Engines want, you can get a top Placement and Performance.
There is a new strategy that people have only started to talk about. Even if the concept is very old, for the web is fairly new, and it’s called Silo Website Design and is proving to be a very good strategy, it doesn’t use any black hat tricks, it’s exactly what the search engines want, and many people including myself are getting very good results.
What a Search Engine wants, is good information for their customers, and should be organized in a way that, it is easy to find. An that’s all you have to do, just as simple as that, easy to find valuable information, there is no magic or special software that performs tricks to get you there. If your website has good original content and you are not on page one, there might be something wrong with the structure of your site or maybe it just needs a little touch to make it go up.
Search Engine Optimization is a coordination of a few tasks that you have to do in order to make your pages wanted by the search engines. First you must worry about the content, then show this content in a way that complies with the latest standards of HTML, and organized the way the search engines and humans want, and find it easy to navigate between the many pages of the website.
Sometimes just changing a few things on a page can make that page get top position even without thousands of back links. On page optimization is more important and comes first, linking or off page optimization, is of course very important and must be done. Submitting your website to directories in the right category, is the first submission to be considered. On page optimization includes not only the content and the mark up language, but also the theme, the fonts the colors and the overall of the site, there must be harmony in order to attract visitors and convince them to come back. Also the visual factor is very important, you must be careful not to go over the top, and neglect the fact that search engines cannot read pictures and flash, always bare that in mind when designing a website.
Unique content.
Your page must be unique not copied from someone else; if you copy, the search engines will know about it. You can check the content of your page by going to copyscape.com. They offer a very good service, you can check the content of your page against millions of other webpage, and if you find that you got duplicate content, change it. Uniqueness is very important for the search engines, because they want to give a good service to there customers, they don’t want to send them here and there to the same recycled information.
On Page Search Engine Optimization
Your page must comply with the HTML standards of the w3.org. No html error or warnings if possible. No spelling mistakes. Once you got original content and the html mark up is ok, make sure there are no spelling mistakes.
Keywords or key phrases.
Optimizing the content for a specific keyword or key phrase; if you are talking about SEO make sure that the word SEO appears in the title in the description and a few times in the body of your page. Some people give percentages of keywords for the content of your page, just use your judgement, make it interesting to read pretend that you are speaking to a friend, and explain clearly and easy what your want to say, don’t stuff your page with the keywords, this could work against you.
When you are satisfied with the Analysis of your page, you need to tell the world about it, something that can be done with back linking, in other words, getting other websites to link back to your site, and there are many ways of doing that:
You can submit the page in form of an article to the article directories.
Add a link at the end of your emails . It is and easy way to get some more traffic.
Add bookmark facility to your web page.
A Tell a Friend form.
Add an RSS feed to your website or blog. An easy way of doing this by using a free blog software like Wordpress, which has a rss feature.
Submit your website to related directories.
Exchange links with other websites.
Purchase the misspellings or variations of your domain.
Buy an expired domain name related to your site that is already getting traffic and transfer it to your site.
Give away business cards with your domain printed on them.
Start and affiliate program for your products.
Start a social book marking page in Digg, Delicious etch…
Publish your own newsletter.
Use an auto responder or email campaign.
Purchase links from other sites.
Exchange reciprocal links with related websites.
Network with other people at seminars or other live events.
Purchase advertising in popular newsletters or ezines.
Create an ebook and give it away for free.
Use easy to remember domain names.
Submit reviews for books and other products at Amazon.
Get referrals non-competing sites that relate to your page.
Create products with resell rights and put a link there.
Email your list if you have one.
If you do several of these techniques and strategies,the position of your pages will improve enormously. If you don’t know how to do this yourself there are seo services that can do it for you.
