Web Promotion and Articles
Web Promotion and Articles go very well together. Find out how to use articles for website promotion, create one way links to your website and skyrocket your search engine ranking.
You probably heard this before or may be not, what ever you already know about website promotion, if you read this article I guarantee that you will learn something even it it’s a little thing, that could make a big difference to your site and your business.
Writing article is a strategy for improving your website popularity, search engine ranking etc., and you might think it’s a very difficult thing to achieve, either because you don’t know how to write articles yourself or you haven’t got the time to do it. What ever reason or excuse you might think of, I can prove to you that you too can write or populate your website with articles and very good ones no matter what.
If you don’t want to write your self you can purchase the rights to articles that will allow you to add your own name to the them. The content may not be completely fresh and new, and many other people may be using the same content or variations of it, but with very little effort you can change those article and make them original. You don’t need to rewrite all of it to be considered original, if you change about thirty percent of it, it will pass as original without duplicate content. The good news is that there are very good programs around that can help you on this task.
There are loads of article submission directories and websites out there, but the important ones are only a few. You don’t need to submit your articles to hundreds of places, if you do that you should be very careful or you could be accused of spam. I submit my articles only to ezinearticles.com, goarticles.com and articlecity.com and for me that’s enough. My campaigns are doing very well in this way, but if you think that it’s necessary to submit to more, do it, change your articles as much as you can as you submit, you don’t want to create duplicate content.
There are websites like elance.com, that you can hire ghost writers, and what this people do is write articles and sell them, and you can put your name as the author or you can put a pen name or whatever, the articles are yours and you are free to do whatever you want, you can even transform them into a book and sell them, what you should be careful is, choosing the writer. Make sure you check the content against the duplicate content , there programs that can do that, and if you don’t want to buy one of those software you can use the service from copyscape.com which does the same job and it’s FREE as well.
Why write articles in the first place? Free advertising. I submitted several articles to the article directories and a few days later Google had crawled the website. I found many of my articles listed in the search engines for several keywords, even for key words that I never thought of. Other people had published my articles on their websites as well and this created traffic, Free traffic.
A final note. If you want this strategy to work, make sure the articles are full of useful information that people can use, and not just promotional sales copy for some affiliate program, you can of course promote affiliate programs but be very smart and diplomatic, you don’t want to make it look as if you are doing it just for that. Articles don’t have to be very long, 400-2,000 words is usually the best size, as long as you don’t just publish sales blurb you should be OK. So the benefit is, lots of non-reciprocal links pointing to your site, free traffic, advertising and web promotion for a few minutes work.
