Web Promotion from beginning to end
Web promotion, all you need to know about web site promotion, from choosing the name, submitting to directories to writing articles to increase your ranking by creating back links.
Website promotion is a very important part of the overall strategy of website marketing. If you manage to get to the top of the search engine results for the key phrases related to your theme, you will be getting a lot of free advertising. You should learn the basics of SEO or search engine optimization, even if you employ someone else to do the job for you, this will give you the power to know if your dollars are not wasted, and remember that it’s not only a waste of money but also of time and energy, and could lead to failure and disappointment, and this is something you don’t want, your confidence is very important, and when you do something you want it to be a success. Knowledge is essential to plan a good strategy
Your domain and web hosting are very important as well, you want a good server that stays up most of the time. Don’t trust the advertising of these companies, but check if what they say is true, and there are tools for this and they are free as well. Choose a fast and good server, avoid the free ones, nothing comes for free, and in the end it could cost you a lot more in time wasted. The web server that gives you free web space doesn’t do it for your benefit, there is always a catch in it, if they want you is because they need you, and from the traffic you generate they get something out of it, it’s better to have your one paid server, the price has gone down so much and at the moment they are very cheap.
When choosing a name don’t go for the one that looks nice, you should research properly before deciding, choose one that contain the words of the main theme that you want to be listed for, if possible, but again don’t get to paranoid about this as there are many page on the internet that rank very well with domains that mean nothing. The title of the page is more important than the actual domain itself, the title should have the keyword you want to be listed for in it, and this is very important if you want your strategy to be successful.
Care about the content and your website design, because that’s what the search engines are after, they say content is king, and I think they are right about that, you should rephrase that to Original Content is King, and this is very important, the content to be good must be original, otherwise is worthless.
Don’t let anyone convince you that things like meta tags are not important anymore because they are if done properly, putting the appropriate meta keywords and meta description is still very important, don’t over do it or it will go against your ranking.
The structure of your website should be clean and easy to follow, a good tip is to learn the silo structure. The silo website design structure is done in a way that the search engines find easy to follow and index, it is not difficult to learn, for every theme or main keyword it uses its own silo or department if you prefer. Silo is new to the web as a word but the structure itself has been used since the beginning of the Internet.
Those are the main things you should care about before you start your web site promotion as it’s better to get it right from the beginning than correcting the error later. When you are satisfied with the overall strategy, you can plan your strategy, which consist of technics to let people know about your page, and these include everything from submitting to directories, writing articles and creating back links to you, but most important of all is the content of your pages and how you present them to people and search engines.
First places to submit are the directories, not search engines, I think submitting to search engines is not only a waste of time but also damaging, from my experience the ones that I use to submit to the search engines, some have never been listed and some took a long time to be indexed. The best way is to let the search engines find you, and they will find your URL once it’s listed in the directories.
Use a blog software if you can or a CMS, content management system, with RSS facility, like for example WordPress. WordPress is a very powerful software, apart form the RSS facility that allows you to spread your articles across the internet, it also produces very seo friendly pages if you know how to do it. With the expandable fixtures using plugins you can make a very sophisticated program out of this blog package.
They are hundreds of places that submit your URL for Free, but the all submit to search engines which for me is a waste of time. What you really want is directories and this is most done manually, even the software packages that you can by to do that, require a lot of manual work.
When writing articles make sure you don’t fall into key word spamming. And this is done by following your normal conversation pattern, don’t stuff the content with a lot of keyword, the search engine have become very sophisticated, and they will be able to find out if you are doing that, and they will penalize you for that, how they do it and the percentage of keywords that should appear on the page nobody knows, but it’s very easy to guess what they are trying to do, they are building algorithms closer to human recognition, I don’t know if that will be achieved but this is a good tip for knowing how to write and what to write on order to attract them. Be natural and write as if you were talking to a friend, explaining what you want in a simple and clear away.
Article writing is another powerful strategy for web promotion they help to spread your links across the Internet. A few tips about article submission is to, not submit your articles until the search engines find your web page, and then change them before submitting, otherwise you will be creating duplicate content. Don’t submit exactly the same article, change at least 20 to 30% of it, for each article directory you want to submit to.
